The hardest job of a trade show - sales-management
You've heard this before: There were four associates named Everybody, Somebody, Any person and Nobody.
There was an critical job to be done and All and sundry was sure A bigwig would do it. Everybody could have done it. Nobody did it. A name got angry since it was Everybody's job. Each one accepted wisdom that A name would do it. But Insignificant person asked Anybody. It ended up that the job was not done, and Each person blamed Somebody, when actually, Nobody asked Anybody.
Question is - What was the Job?
At a trade show, the job that A person can do, and Each one thinks A name will do, but winds up being that Minion does it - well, that's the follow-up part.
The Axis for Exhibition Activity Delve into (ceir. org) says research shows that up to 80% of leads gathered at a show are not followed up. Floor line, that translates to - you've wasted 80% of your money.
Here are tips for retrieval your investment and civilizing your foot line:
What's Your Aim at the Show?
What's a Lead?
What's a Follow-up?
What Ought to You Send?
* your affair card - associates will commit to memory a logo and spelling of names and companies
Remember - The job that A person can do, and Every person thinks A celebrity will do, but No one does - well, that changes when all be au fait with the magnitude of trade show follow-up.
Julia O'Connor - Speaker, Author, Consultant - is an knowledgeable in the psychology of the trade show environment. She understands the reluctance of some staff to be circle players at a trade show - the "It's-Not-My-Job" attitude.
Companies spend big bucks to exhibit , then drop the ball at follow-up, which can be the most central part of the whole experience.
http://www. TradeShowTraining. com -- 800-355-3910
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