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4 marketing myths threaten your sales - sales-management


These 4 marketing myths can cause you to lose sales if you base your marketing decisions on them. But the associated marketing tips I integrated with each myth will boost your sales if you act on them instead.

Myth 1:
People At all times Buy Where They Get the Cheapest Price

If this was true, only businesses that accusation cheap prices would exist. Some associates buy where they get the cheapest price. But most ancestors are more attracted in being paid value for their money than in in receipt of a bargain.

Tip: Look for some low-cost ways you can enhance the perceived value of your artifact or service. Then test raising your price. Don't be astounded if both your sales and your profit margin go up.

Myth 2: v Offering Your Customers Many Options Will Boost Your Sales

Presenting your customers with options as a rule reduces your sales. Here's why. . .

When confronted with more than a few options, most customers have difficulty construction a clear decision. They often react by procrastinating - and never building a decision. When this happens, you lose a sale you before now had.

Tip: Try to limit your customer's certitude building to both "Yes. I'll buy. " or "No. I won't buy". Don't risk behind them by together with "which one" decisions.

Myth 3:
Everybody Needs My Product/Service

That's what YOU think. Most of them don't think they need it . . . and most aren't ready to spend their money for it.

The hazard of this myth is that it causes many marketers to believe they can achieve something devoid of doing much marketing or selling. They think their artifact or assistance is so exclusive that it must by design engender hordes of paying customers. Unfortunately, it doesn't crop up that way.

Building a flourishing big business is hard work - most of it devoted to discovery customers. Even if most citizens can use your consequence or service, you still need a marketing line of attack to reach them and a convincing sales communication to close sales.

Tip: Look for by a hair's breadth distinct niche markets where your product or advantage solves a exceptional need of the customers. Focus your marketing on them in its place of difficult to reach a broadly clear all-purpose market. You'll breed more sales and enjoy a advance arrival on your promotion expense.

Myth 4:
Keep Altering Your Publicity or Your Sales Will Decline

This sounds coherent but it's not true. Never abandon advertising that's working. I know many businesses that have been using the same promotion for years and they're still growing. Here's why. . .

The goal of most promotion is to catch the attention of new customers. Once a big cheese becomes a customer, they won't act in response to that advertising again. But you can use another (and cheaper) advertising to engender extra sales from them.

But there's still a large residents of non-customers who didn't counter to your accepted advertising. Most have not seen it yet . . . and those who have commonly need to see it numerous times already they will respond.

Don't abandon promotion that's effective - but keep demanding to better it. And frequently test new effects to see how they work for you. If you never make any changes in your advertising, your sales will finally decline.

Tip: You can certainly keep your publicity up to date by allocating 80 percent of your financial plan to proven promotions and 20 percent to hard new things. When a bit new works develop than your proven promotions, move it to the 80 percent group and start tough a bit else in the 20 percent category.

Don't have faith in these 4 marketing myths. They're not true. Marketing based on them will cause you to lose sales. Instead, apply the associated marketing tips I incorporated after each myth to boost your sales.

Copyright 2004 Bob Leduc http://BobLeduc. com

Bob Leduc spent 20 years portion businesses like yours find new customers and become more intense sales. He just at large a New Edition of his manual, How To Build Your Small Affair Fast With Austere Postcards. . . and launched *BizTips from Bob*, a newsletter to help small businesses grow and prosper. You'll find his low-cost marketing methods at: http://BobLeduc. com or call: 702-658-1707 After 10 AM Comforting Time/Las Vegas, NV

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